Back in 1862 the Russian writer Ivan Turgenev wrote (in Fathers and Sons in 1862), “A picture shows me at a glance what it takes dozens of pages of a book to expound.” (source Wikipedia)
Today we say it this way – “a picture is worth a thousands words”.
And especially in marketing.
It is believed that the modern use of the phrase stems from an article in the advertising trade journal Printers’ Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. The December 8, 1921 issue carries an ad entitled, “One Look is Worth A Thousand Words.”
So yes, in marketing “a picture is worth a thousand words” but change is inevitable and in this digital age going into 2011 we can certainly say “a video is worth more than thousand words”.
That is the power of online video marketing.
While no amount of sophisticated technology will take away the power of the in person, belly to belly, eye to eye contact, when you can shake hands and feel a persons energy today the closest thing to that is video.
So, are you integrating video into your marketing strategy?
Let me ask again.
Is video a part of your marketing arsenal?
If not, and you are not taking action to change that you might be very well left behind.
Cisco predicts that by 2013 Video will be 90 percent of all consumer IP traffic and 64 percent of mobile. No wonder they bought the maker of the Flip video camera.
Big companies are taking action. Are you?
Hollywood TV producer/editor Glenn Arcaro and I are continuing with our Saturday live webinar series on “How to create social media buzz with video”.
These are available for free only at the time of the broadcast.
I want to remind you that we will be packaging them into a product we sell later. We are giving you an opportunity to move your business forward by creating social media buzz and mastering video for free right now.
So come and join us this Saturday at NOON PST. Reserve your spot at this link now: https://www3.gotomeeting.com/register/393285734
Partners in Success,
DiDi Alcheva
DiDi,
thanks for the post. Video is something I am focusing more and more on at the blog, in the email auto-responders, etc. They really are a powerful way to connect and establish credibility.
see you Saturday!
- Joe
[Reply]
Hi DiDi,
I am excited to learn about your Saturday webinars. I’m really wanting to expand my video presence and I’ve started, but I still feel a little uncertain about the strategies I need to maximize it. I’m looking forward to learning from you this weekend.
Thanks for the opportunity!
Heather
[Reply]
Didi Alcheva Reply:
February 15th, 2011 at 11:07 pm
Hey Heather, I hope you’ve enjoyed the webinars. We are having our first live event on March 19th and 20th in LA to take it a step further and truly help other business owners and entrepreneurs like you get clarity and gain their confidence back about the strategies they are using in their business to maximize results. Hope to see you there! http://leadershipmasterylive.com
[Reply]
Great post here Didi. Video is really the best way to create social buzz. You’re a pro at that already even without video.
I’m really looking forward to combining my skill with you great knowledge of building a multi-million dollar brand.
Glenn
[Reply]
Didi Alcheva Reply:
February 15th, 2011 at 11:03 pm
Glenn I am excited about what’s transpired since we started working together. Our skills and knowledge definitely compliments very well. Love how our TV show turned out. You did an awesome job and putting it together: http://LeadershipMasteryLive.com
[Reply]