With so many people out there marketing their business the “old school” way, I wanted to take the time to write this post about the cheese in people’s marketing.

There is a “new school” way of marketing your business. While the old way is out, there are still loads of people who still have plenty of cheese in their marketing. Hare a 2 cheesy examples that you might want to steer clear of.

1. Have you ever thought that you were going to either connect with someone on Facebook or Skype like “real people” do, only to be pitched a product or service right off that bat. This is just one example of cheese marketing and a pretty common one in fact.

This way is actually kind of sneaky and comes disguised usually as someone who is “pretending” friendship in an attempt to drop a bucket of cheese on your head by pitching you that whole time while clearly not caring anything about you or your concerns whatsoever.

2. Lets call this the “my product is the greatest thing ever created in the history of all mankind” technique. I’m sure you’ve seen this one because it might be the most common.

The problem is that most people see traditional marketing out there like Coke or Nike and think that they should be copying what they do. Bad move. Get this straight. Your business is not Coke or Nike, nor should it be compared to any of these companies.

Companies that large have so much brand awareness already, they are only marketing to keep the brand in front of your face. It’s ubiquitous in a way. They are no marketing to solve their customer problems which is what you should be doing. They are simple marketing because if they don’ keep the brand in front of your face, you WILL forget about them. Yes, even big names like Nike and Coke.

It’s important to be your authentic self in your marketing or you’ll quickly turn off your prospects and soil your brand in a hurry. So create marketing that actually helps people solve their problems. This is a much better way to get people to like, trust and ultimately buy from you.

Didi

P.S. —————————————-

The price to Leadership Mastery Live keeps climbing but you can get it for far less than what it will end up costing. We’re giving you $100 FREE but only until Wed. @ 12pm pst. It then leaps to $497. Check out the 17min. TV show Glenn Arcaro and I created. This is the type of video ninja goodness we’ll be teaching you how to master in L.A. http://leadershipmasterylive.com

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So yesterday, we had a great on Saturday.

Applause and reviews are still flying in as we splash into 2011.

If you missed the call yesterday…

Well 2 things.

#1 Unfortunately can’t slip you a recording because it’s going into a product that we’re putting together right now.

#2 We decided to run a contest.

Glenn Arcaro and I will be giving prizes away to the top 3 people who can throw out the most creative testimonial video for the “How To Create Social Media Buzz With Video” Series.

Fist the rules, then onto the prizes.

A. The video has to mention Glenn Arcaro and Didi Alcheva by name.

B. Call out the video series by name. “How To Create Social Media Buzz With Video”

C. Mention at least 1 benefit you’ve taken from the series. (After almost 10 hours of laser focussed social media and video content we’ve put out over the last 6 weeks, that should be a problem…

D. Post the video in our group “Social Buzz With Video” (request to be added if you’re not in and we will add you up)

Also post the video on Glenn’s and my Facebook pages.

http://www.facebook.com/didialcheva and http://www.facebook.com/glennspage

Make it as creative as you can and make it fun. This doesn’t take any special video skills, just an open mind.

Prizes… (All products graciously provided by XShot Inc.)

First Place Prize:

An Xshot extender so you now don’t have to shoot weird videos with your arm sticking out. Check it out.

http://budurl.com/pocketxshot

and

The Iphone 4 Case with Tripod attachment so you can protect your
little baby and set it up to shoot videos. It’s pretty cool.

http://budurl.com/iphone4casetripod

NOTE–If you don’t have an Iphone you can take a 30 min consult with Glenn Arcaro and I on video marketing or any other aspect of your business.

Second Place Prize:

1 Xshot Extender

Third Place Prize:

1 Xshot Extender

Again, these videos don’t have to be slick by any means. Just use your creativity and do something fun.

(Skydiving would be cool but I don’t think the audio would work out.)

Just kidding but you get the idea…

Looking forward to seeing your videos!

Didi

You don’t want to miss this one.

But more on that later this week…

Back in 1862 the Russian writer Ivan Turgenev wrote (in Fathers and Sons in 1862), “A picture shows me at a glance what it takes dozens of pages of a book to expound.”  (source Wikipedia)

Today we say it this way – “a picture is worth a thousands words”.

And especially in marketing.

It is believed that the modern use of the phrase stems from an article in the advertising trade journal Printers’ Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. The December 8, 1921 issue carries an ad entitled, “One Look is Worth A Thousand Words.”

So yes, in marketing “a picture is worth a thousand words” but change is inevitable and in this digital age going into 2011 we can certainly say “a video is worth more than thousand words”.

That is the power of online video marketing.

While no amount of sophisticated technology will take away the power of the in person, belly to belly, eye to eye contact, when you can shake hands and feel a persons energy today the closest thing to that is video.

So, are you integrating video into your marketing strategy?

Let me ask again.

Is video a part of your marketing arsenal?

If not, and you are not taking action to change that you might be very well left behind.

Cisco predicts that by 2013 Video will be 90 percent of all consumer IP traffic and 64 percent of mobile. No wonder they bought the maker of the Flip video camera.

Big companies are taking action. Are you?

Hollywood TV producer/editor Glenn Arcaro and I are continuing with our Saturday live webinar series on “How to create social media buzz with video”.

These are available for free only at the time of the broadcast.

I want to remind you that we will be packaging them into a product we sell later. We are giving you an opportunity to move your business forward by creating social media buzz and mastering video for free right now.

So come and join us this Saturday at NOON PST. Reserve your spot at this link now: https://www3.gotomeeting.com/register/393285734

Partners in Success,
DiDi Alcheva

I know it’s been a while and and finally the time has come to reveal
the lucky ones who are getting the exciting bonuses Glenn Arcaro
and I put together in relations to the Get Traffic 3.0 launch.

Before I announce the winners, I wanted to try and convey a very
important message today that hopefully will stay with you and have
an impact on you for the rest of your life.

During the past week I had the amazing pleasure to be a guest
speaker at the EBE Live Summit hosted by my good friends Alicia
Bausley and Lisa Hanfileti together with Emma Tiebens and Elaine
Starling. It was a great experience, lot’s of great content and value.

There I also launched my Facebook Mastery Club
training course, which I am very excited to dive into with the
founding members and students. I will be extending you an
invitation shortly so that you can join us too if you choose to.

During the past week, I also went through a major emotional
turmoil after learning about the tragic death of my 18-year-old
cousin, Toni who I loved dearly. It’s been a few days now and
I’ve shed many tears for him and my family, my aunt and uncle
and my grandparents. I had never experienced the loss of a close
one, except my dog Rexy a few years back. I guess I am only 25
and I was expecting that when I begin to experience this natural
to the cycle of life thing called death, it would be involving
the oldest people in my life.

Toni’s sudden death has completely shocked and shook my world.
It is making me realize on a completely new level that life is
truly short, and for some much shorter.

I’ve heard it said so many times by my mentors and inspirational
speakers that we have only one life to live and every moment counts.

It is true, but I don’t think it had really sunk for me on a
deeper level until now.

How I wish I was able to hug my cousin Toni right now, and yet
that would never happen, because he is gone. And it brings tears
to my eyes and it makes my heart hurt so much.

But life for all of us continues.

It is a precious life.

Every breath is precious.

So take a deep breath and enjoy it with all of your senses, because
you are alive and you have the blessing to breath and feel alive.

You are alive, so choose to feel alive.

So many of us tend to dread through live almost as if we are
waiting for the last moment to come. Not realizing that it will
come and when it comes, this is it. It’s coming anyways so why
not live your live ALIVE.

As I make this decision for myself today, I invite you to join
me, to live your life with love in every moment, to count the
blessings in your life each day. To love and adore the people in
you life and to show that love fully and in every moment.

I know we as entrepreneurs have goals and dreams and we want to
reach success.

But what is success?

How have you defined success for yourself?

Have you even defined it?

I realize that being able to spend time with my family is
success for me now. It hadn’t been one of my priorities because
I thought I had the time, and that I first had to make the
money. Now I realize that my priorities need to be revised.

I also want to contribute and impact other people’s lives in a
positive way.

And what I realize is that all the big dreams and goals that I
have, and I am sure you do too are something that I can actually
experience on a daily basis, on the way to achieving them, in
every moment, on the journey toward them.

You and I can experience our dreams…

While on the journey toward our dreams.

While on the journey toward our mini and major goals.

While on the journey of living life….

…if only we remembered to live life “as if today is the last day of my
life, so when it is the last day of my life it is the best day
of my life”

So as you start working on your business today, make sure you take
a deep breath and enjoy every moment of the day, enjoy the learning curve,
the making of the mistakes along the way and the new small successes along
the way.

Now, I would like to announce the winners of our contest related to
Get Traffic 3.0.

The Grand PRIZE $5k branding video goes to – Tony Dempsey!

Congratulations, Tony! We are very excited to working together in
creating an outstanding and jaw dropping video featuring your brand.

Prize #1 & #2 – Everyone who purchased Get Traffic 3.0 through our
link gets a free access to my Twitter Mastery Club and my brand new
Facebook Mastery Club training courses.

Prize #3: Sherry Prince, Scott Cabell and Narindra Raharitsifa
get 3 hours of personal one on one coaching with me.

Prize #4: Sherry Prince, Scott Cabell, Narindra Raharitsifa, Tony
Dempsey and Howie Resenberg get 1 hour of personal one on one
coaching with Glenn Arcaro – The Hollywood Video Guy.

Prize #5: Ronald Streed, Michell Oliver and Indalecio Perez get
a super cool looking Facebook banner design for their profile
or/and fan page.

Congratulations to you all and I am very excited for each one of you.

Partners in Success,
Diyana Alcheva

It’s amazing how the surrounding environment affect us on a emotional level and I realize that when I’m in nice and peaceful place my energy is shifting, and I feel this urge of feeling happy.

So I wanted to suggest you to find place like that in your area.

Watch the video below and you can feel it like I do.

With Love,

DiDi Alcheva

In this video you will learn an incredibly effective productivity improvement strategy that if you begin applying will move you closer toward being that successful entrepreneur that you are striving to be. You will accomplish so much more in so much less time and will feel like you totally own the process of building your online or any kind of business successfully. In this video you will learn about the power of the law of straight line and how it works. So go ahead and tune in and write down your thoughts and comments below after you are done watching the video.

To your success,

Didi Alcheva

Watch the video below and discover the common thing between Email List building and Growing Avocados with my dear friend Matt Miller from How To Hollywood Video.

The first time I met this guy I thought “wow this dude is sharp”.

And he truly is.

I was in San Francisco at this conference last month. I actually shared some of the experience with you.

Well at some point during the event there was a fun exercise.

Mark Hoverson, Ann Sieg, Mike Klingler and Adam Holland each took up a corner in the room and in just a few minutes taught something of value pertaining to their expertise to the four teams of people who would circle around them.

That was actually quite fun to witness. And I was fortunate to actually capture one of the sessions on camera.

I had never heard of this guy except that we both shared 9th and 10th place on the leadership board of Jonathan Budd’s last product launch affiliate contest.

So it was actually a great pleasure to meet my rival then with whom I ended up sharing the two prizes or should I say we both got each of the two prizes because our numbers were the same.

I think we had it best.

Well, he is now my friend and I really want to introduce you to him, so that you can exclaim the same thing I did once you hear from him.

Watch this video and tell me if you notice how sharp Adam is.

Well, he has a special knowledge when it comes to getting traffic to your websites for very very cheap.

And of course you want to get traffic or otherwise having a website or wanting to build your email lists and selling what you’ve got to sell becomes obsolete.

Well Adam has now decided to share his knowledge and make it available to you.

Find out here how you can claim his smarts and get dirt cheap traffic to your websites.

Click on PPV Prodigy and learn from Adam Holland.

He has a 6 minute video you can watch there and get even more details on what exactly PPV is and how you can cash in on it.

http://budurl.com/PPVProdigy

Partners Success,
Diyana Alcheva — DiDi